Popular Books | 2
16-30 of 174
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16
By
Robert B. Cialdini.
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. ...
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17
By
Warren E. Buffett.
Buffett, the Bard of Omaha, is a genuine American folk hero, if folk heroes are allowed to build fortunes worth upward of $15 billion. He's great at homespun metaphor, but behind those catchy phrases is a reservoir of financial acumen that's generally considered the best of his generation. For ...
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18
By
John A. Tracy.
Hidden somewhere among all the numbers in a financial report is vitally important information about where a company has been and where it is going. This is especially relevant in light of the current corporate scandals. The sixth edition of this bestselling book is designed to help anyone who works ...
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19
By
Scott Berkun.
"'The Art of Project Management' covers it all--from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at ...
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20
By
Richard Koch.
In 1897, Italian economist Vilfredo Pareto, in his study of the patterns of wealth and income, observed that the distribution of wealth was predictably unbalanced. He first discovered this pattern in 19th-century England and found it to be the same for every country and time period he studied. Over ...
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21
By
Charles T. Munger.
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22
By
Peter F. Drucker.
Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the "management of an enterprise (and) the self-management of the individual, whether executive or professional, within an enterprise and altogether in our society of managed ...
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23
By
Eliyahu M. Goldratt, Jeff Cox.
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24
By
Donald A. Norman.
Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your ...
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25
By
John Zagula, Rich Tong.
Just like a sports coach's great playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
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26
By
Seth Godin.
Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In _The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and ...
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27
By
Dale Carnegie.
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. _How to Win Friends and Influence People_ is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature ...
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28
By
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Pearls from The LITTLE BOOK OF BUSINESS WISDOM "The man who starts out simply with the idea of getting rich won't succeed; you must have a larger ambition."-JOHN D. ROCKEFELLER "Think about the customer, not the competition: Competitors represent your industry's past, as, over the years, collective ...
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29
By
Marcus Buckingham, Donald O. Clifton.
Effectively managing personnel--as well as one's own behavior--is an extraordinarily complex task that, not surprisingly, has been the subject of countless books touting what each claims is the true path to success. That said, Marcus Buckingham and Donald O. Clifton's _Now, Discover Your Strengths_ ...
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30
By
Marcus Buckingham, Curt Coffman.
Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in _First, Break All the Rules: What the World's Greatest Managers Do Differently_. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as ...
