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1 Books
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (256 pages)By W. Chan Kim, Renée Mauborgne. Winning by _Not_ Competing: A Fresh Approach to StrategySince the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet ...