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2 courses
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The McGraw-Hill 36-Hour Course in Finance for
(1 lesson)
The McGraw-Hill 36-Hour Course in Finance for
3 Books
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market (336 pages)By John Zagula, Rich Tong. Just like a sports coach's great playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
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The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money (280 pages)By Seth Godin. Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In _The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and ...
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Influence: The Psychology of Persuasion (336 pages)By Robert B. Cialdini. Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. ...