Entrepreneurs

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1 Books

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  Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell (448 pages)

  By Nancy F. Koehn. In _Brand New_, Harvard Business School professor Nancy Koehn looks at six entrepreneurs and the extraordinary brands they built. The entrepreneurs include Josiah Wedgwood, Henry Heinz, Marshall Field, Estee Lauder, and Michael Dell. What interests Koehn is not so much the success that these brands ...