If you want your web content to rank high in the search engines, you need to develop some new copywriting skills because you are not only writing for people, you are writing for the search engines. In essence, an SEO copywriter will take an already original bit of writing and then they will make minute alterations that will allow the search engines to find it easier. SEO copywriting consists of inserting "hot" keywords into ordinary content. It's not about taking your content and just shoving a bunch of keywords and phrases into it in order to get a higher ranking. Websites that do overstuff keywords into their content are actually punished by big search engines such as Yahoo!, Bing and Google. Because of this, the SEO copywriter needs to focus on the "density" of keywords in the content he is enhancing. The biggest difference between SEO copywriting and any other form of copywriting is that with the former, you must always remember that you are writing for both your readers AND the search engines.
Properly choosing when and where to use keywords is one of the most important aspects of SEO copywriting. Careful consideration needs to be given to which combination of phrases and keywords yields the best possible results for your site. One mistake that a lot of people make is to throw the keywords in at the beginning, but you will get a better ranking if they are sprinkled all the way through the body of your text. Don't try to weave in too many keywords, focus on having 2 to 3 primary keywords for your copy. You also need to keep track of how often those keywords and phrases are used within your copy. The consensus among Internet marketers is that about 3% of the total words in your copy should be your targeted keywords. But this is just a basic outline; don't try too hard to maintain the 3% ratio. The real rule of thumb is to make sure that while you utilize keywords and phrase within your writing that you ensure your text is still read-able and stimulating to your site's visitors. You don't want to ruin the value of your site's content by over use of keywords, otherwise it's all for nothing. Accordingly, you should strive to keep up your keyword percentages to the proper level, but be prepared to go with the flow when necessary. Be sure to search online to find free tools you can use to check you copy's keyword density.
Keywords should also be placed in the sideheadings/subheadings. This makes your website more user friendly as well as more SEO friendly. Do not repeat the same keywords over and over in your articles; use synonyms, similies and related words instead to make the same point. If you repeat the keywords too often, it might make it look like spam. A good ratio to go by is 100:1, meaning for every 100 words of content, you should use one keyword.
Proof reading is a vital element that is often overlooked by the writer. You must edit your content every single time, after you are finished writing it. While focusing on your content, spelling and grammar errors can easily be overlooked. And also makes sure that the flow of the content is smooth. Articles that are poorly written and full of errors make you look unprofessional to your audience.
Last but not the least, since some search engines don't really go to deep into your page; make sure your first paragraph contains your primary keywords when writing your copy. And avoid having any links in your images since search engines do not read them.
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Created by: on September 11th 2013, 01:01.
Last updated by: on September 11th 2013, 01:01.
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