Local SEO is turning out to be hot and happening nowadays, especially with the location based marketing catching up. In the following article we shall be looking into 3 effective local SEO tips that will help you rank your business high in the search engines for your chosen keywords.
If you want to benefit from local SEO, then you will need to put in the effort to find the right keywords to optimize your site. When you are preparing your website to rank for a certain location then you need to look a little further than simple, basic keywords. Since you have a higher level of relevancy, your competition will be much lower and you will be much closer to local internet users. You want to search for long tail keyword phrases because that is when people are absolutely certain of what they want. People use these phrases, more often than not, to conduct their searches which means you might get the desired result because they are also going to be taking action.
When you also add location to your keywords, they become even more targeted. So you can optimize your site properly, you have to use the right tools for keyword research and make sure you are putting in the time to do it.
If you want people to recognize your site locally then you need to ask openly for reviews. You will be missing out on a lot of opportunities if you don't use this strategy. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. So why not enjoy the benefits of this strategy?
All you have to do is take the time to actually ask your customers for a review. Now, that doesn't mean you have to go out there and do it on a one to one basis. "We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local," is an effective message you could post. You can post this request either in your emails, on your website or on your thank you page, which people see after signing up for a newsletter or getting in touch with you. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly.
You need to ensure that you are also building lots of backlinks to your site from other websites. This is one factor that can really help in SEO because when you get local sites to link you, you give the search engines a good enough reason to rank you high. You will be considered a very important site for a certain keyword in a certain location. This is why it makes perfect sense to try and get as many incoming links from sites with a good reputation in that particular location. You also need to make sure that the server that is hosting your site is in the same area as your business. This is one thing that can be extremely helpful to SEO but lots of people fail to realize it. As time moves forward, local SEO will only expand, which shows it has a bright future ahead of it. You need to make sure you are using it to its fullest potential now, before things get rough.
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Created by: on September 9th 2013, 00:17.
Last updated by: on September 9th 2013, 00:17.
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