The Course
"Business schools don’t have a monopoly on worldly wisdom. If you care more about increasing your effectiveness at work than a diploma and a few lines on your resume, the Personal MBA is for you." — Josh Kaufman
The 42 Lessons
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Josh Kaufman: The Personal MBA (5500 words)"The Personal MBA (PMBA) is an experiment in educational entrepreneurism. This manifesto will show you how to substantially increase your knowledge of business on your own time and with little cost, all without setting foot inside a classroom." -
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Now, Discover Your Strengths (272 pages)By Marcus Buckingham, Donald O. Clifton. Effectively managing personnel--as well as one's own behavior--is an extraordinarily complex task that, not surprisingly, has been the subject of countless books touting what each claims is the true path to success. That said, Marcus Buckingham and Donald O. Clifton's _Now, Discover Your Strengths_ ...
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By David Allen. With first-chapter allusions to martial arts, "flow," "mind like water," and other concepts borrowed from the East (and usually mangled), you'd almost think this self-helper from David Allen should have been called _Zen and the Art of Schedule Maintenance_. Not quite. Yes, _Getting Things Done_ ...
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The 7 Habits of Highly Effective People (384 pages)By Stephen R. Covey. _The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change_ was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that ...
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By Ram Charan. Ram Charan learned about business from his family's shoe shop in India before attending Harvard Business School and going on to advise senior executives in companies large and small. His experiences taught him that universal laws apply "whether you sell fruit from a stand or are running a Fortune ...
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By Ram Charan. The coauthor of the international bestseller *Execution *has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.For many, growth is about “home runs”—the big bold idea, the next new thing, the ...
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Michael E. Porter on Competition (485 pages)By Michael E. Porter. _On Competition_, a collection of works by Michael E. Porter, is a critical examination of the dog-eat-dog international economy. A Harvard Business School professor, Porter is one of the most respected and innovative economists of his time. Author of 15 books, he advises key elected officials and ...
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (256 pages)By W. Chan Kim, Renée Mauborgne. Winning by _Not_ Competing: A Fresh Approach to StrategySince the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet ... -
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By Clayton M. Christensen, Erik A. Roth, Scott D. Anthony. When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible to predict which companies will win and which will lose in a specific situation-;and provides a practical framework for doing so. Most books on ...
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Re-imagine! (352 pages)By Tom Peters. Text sets out a new business design and redefined business thinking. Topics cover new context, technology, value, brand, markets, work, people, and mandate. Includes index, references; and attractive, multi-color layout.
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The Essential Drucker : The Best of Sixty Years of Peter Drucker's Essential Writings on Management (368 pages)By Peter F. Drucker. Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the "management of an enterprise (and) the self-management of the individual, whether executive or professional, within an enterprise and altogether in our society of managed ... -
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By Marcus Buckingham, Curt Coffman. Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in _First, Break All the Rules: What the World's Greatest Managers Do Differently_. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as ...
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By Warren E. Buffett. Buffett, the Bard of Omaha, is a genuine American folk hero, if folk heroes are allowed to build fortunes worth upward of $15 billion. He's great at homespun metaphor, but behind those catchy phrases is a reservoir of financial acumen that's generally considered the best of his generation. For ...
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By Robert A. Cooke. You're 36 hours away from mastering finance... Expense reports... balance sheets... budgets... financial statements... are you one of the myriad managers and entrepreneurs who dread trying to decipher-or, worse, prepare-baffling documents like these? To the rescue comes The McGraw-Hill 36-Hour ...
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By Robert N. Anthony, Leslie K. Breitner.
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How to Read a Financial Report : Wringing Vital Signs Out of the Numbers (How to Read a Financial Report) (216 pages)By John A. Tracy. Hidden somewhere among all the numbers in a financial report is vitally important information about where a company has been and where it is going. This is especially relevant in light of the current corporate scandals. The sixth edition of this bestselling book is designed to help anyone who works ...
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By Roger Fisher, William L. Ury, Bruce Patton. We're constantly negotiating in our lives, whether it's convincing the kids to do their homework or settling million-dollar lawsuits. For those who need help winning these battles, Roger Fisher has developed a simple and straightforward five-step system for how to behave in negotiations. Narrated ...
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By James P. Womack, Daniel T. Jones, James Womack, Daniel Jones. In the revised and updated edition of _Lean Thinking: Banish Waste and Create Wealth in Your Corporation_, authors James P. Womack and Daniel T. Jones provide a thoughtful expansion upon their value-based business system based on the Toyota model. Along the way they update their action plan in ...
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By
Virginia Postrel.
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first ...
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The Design of Everyday Things (272 pages)By Donald A. Norman. Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your ...
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The Art of Project Management (392 pages)By Scott Berkun. "'The Art of Project Management' covers it all--from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at ...
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market (336 pages)By John Zagula, Rich Tong. Just like a sports coach's great playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
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The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (240 pages)By Guy Kawasaki. What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven ...
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The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money (280 pages)By Seth Godin. Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In _The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and ...
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On Writing Well, 25th Anniversary : The Classic Guide to Writing Nonfiction (On Writing Well) (320 pages)By William K. Zinsser. Whether you write an occasional professional letter or a daily newspaper column, William Zinsser's _On Writing Well_ should be required reading. Simplicity is Zinsser's mantra: he preaches a stripped-down writing style, strong and clear. He has no patience for excess (most use of adjectives and ...
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By Peter Block. The second edition of Peter Block's _Flawless Consulting_ gracefully updates what many consider the best resource of its kind. New chapters on implementation, "whole-system" strategies, and ethics are included, but in general it simply fine-tunes Block's proven advice to match the transformations ...
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How to Win Friends & Influence People (304 pages)By Dale Carnegie. This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. _How to Win Friends and Influence People_ is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature ... -
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By Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey. When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or read Crucial Conversations and discover how to communicate best when it matters most. This ...
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By Jeffrey Gitomer. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
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Influence: The Psychology of Persuasion (336 pages)By Robert B. Cialdini. Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. ...
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By
Henry Hazlitt.
A simple, straightforward analysis of economic fallacies that are so prevalent they have almost become a new orthodoxy.
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By Thomas K. McCraw. Unique for its breadth of coverage and depth of analysis this uncommonly readable book is certain to become a classic. Five of the book's ten chapters provide in-depth analyses of representative companies and the remarkable people who led them. These firms include McDonald's, Procter & Gamble, ...
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By
Nancy F. Koehn.
In _Brand New_, Harvard Business School professor Nancy Koehn looks at six entrepreneurs and the extraordinary brands they built. The entrepreneurs include Josiah Wedgwood, Henry Heinz, Marshall Field, Estee Lauder, and Michael Dell. What interests Koehn is not so much the success that these brands ...
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By Jay M. Feinman. Thanks to TV cop shows, most Americans can probably recite the Miranda warnings, but do they know when the warnings do--and do not--apply? Tort reformers cite the $2.7 million in punitive damages a jury awarded a little old lady in Albuquerque when the cup of coffee she had set between her legs ...
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A Primer on Business Ethics (288 pages)By Tibor R. Machan, James E. Chesher. The authors begin their discussion of business ethics with the notion that business is an honorable profession, not a wild beast driven by crass self-interest.
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By Richard Koch. In 1897, Italian economist Vilfredo Pareto, in his study of the patterns of wealth and income, observed that the distribution of wealth was predictably unbalanced. He first discovered this pattern in 19th-century England and found it to be the same for every country and time period he studied. Over ...
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Principles of Statistics (252 pages)By M.G. Bulmer. The best intermediate-level explanation of classical statistics on the market! From basic dice probabilities to modern regression analysis and correlation, Professor Bulmer provides explanations, graphs, charts, problems (with answers). Equal stress is given to theory and applications. The author ... -
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By . Pearls from The LITTLE BOOK OF BUSINESS WISDOM "The man who starts out simply with the idea of getting rich won't succeed; you must have a larger ambition."-JOHN D. ROCKEFELLER "Think about the customer, not the competition: Competitors represent your industry's past, as, over the years, collective ...
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The Ceo's Secret Handbook - July 1, 2005 (1943 words)http://money.cnn.com/magazines/business2/business2_archive/2005/07/01/8265517/index.htm
