Innovation- Free Online Course

The Course

This will be all about innovation, including: what is it? how do you create it? how do you manage it? how can you innovate effectively?

The 4 Lessons

1

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (256 pages)
By W. Chan Kim, Renée Mauborgne. Winning by _Not_ Competing: A Fresh Approach to StrategySince the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet ...
2

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) (320 pages)

By Clayton M. Christensen. What do the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies ...
3

The Innovator's Solution: Creating and Sustaining Successful Growth (288 pages)

By Clayton M. Christensen, Michael E. Raynor. <P>In the worldwide bestseller <I>The Innovator's Dilemma</I>, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own ...
4

Seeing What's Next: Using Theories of Innovation to Predict Industry Change (312 pages)

By Clayton M. Christensen, Erik A. Roth, Scott D. Anthony. When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible to predict which companies will win and which will lose in a specific situation-;and provides a practical framework for doing so. Most books on ...