Existenzgründung für Internet-Startups (course)

The Course

Einige Bücher, die man als angehender Internet-Unternehmer gelesen haben sollte, bevor man zum Rathaus rennt und die Gewerbeanmeldung ausfüllt.

The 7 Lessons

1. 1
   

   The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (240 pages)

   

   By Guy Kawasaki. What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven ...

    
2. 2
   

   Wie werde ich Unternehmer? und die knallharte Antwort für 15 DM / 7,50 EURO. (256 pages)

   

   By Hans Emge.

    
3. 3
   

   Crossing the Chasm (256 pages)

   

   By Geoffrey A. Moore. Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals ...

    
4. 4
   

   Selling The Wheel : Choosing The Best Way To Sell For You Your Company Your Customers (255 pages)

   

   By Jeff Cox, Howard Stevens. Jeff Cox has done it again. The coauthor of _Zapp!_ and _The Goal_--bestselling business books that employ engaging fictional tales to advance a slew of practical suggestions--now teams with marketing specialist Howard Stevens to do for sales what his previous efforts did for motivation and ...

    
5. 5
   

   Praxisratgeber Existenzgründung. Erfolgreich starten und auf Kurs bleiben. (720 pages)

   

   By Sandra Bonnemeier.

    
6. Show all 7 lessons

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