Chp 10 MKT Channels and Supply chain mgt (cardbox)

42 Karteikarten

• 1
  Marketing channel

  • A set of interdependent organizations that ease the ...
• 2
  Channel members

  • All parties in the marketing channel that: buy and ...
• 3
  Supply chain

  • The connected chain of all the business entities, both ...
• 4
  Discrepancy of quantity

  • The difference between the amount of product produced ...
• 5
  Discrepancy of assortment

  • The lack of all the items a customer needs to receive ...
• 6
  Temporal discrepancy

  • A situation that occurs when a product is produced but ...
• 7
  Spatial discrepancy

  • The difference between the location of a producer and ...
• 8
  Retailer

  • A channel intermediary that sells mainly to consumers.
• 9
  Merchant wholesalers

  • An institution that buys goods from manufacturers and ...
• 10
  Agents and brokers

  • Wholesaling intermediaries who do not take title to a ...
• 11
  Channel structures are do to variations in products such as:

  Channel structures are do to variations in products such ...
• 12
  Three basic functions of intermediaries:

  Three basic functions of intermediaries: • Transactional ...
• 13
  Direct channel

  • A distribution channel in which producers sell directly ...
• 14
  Agent broker channels

  • Are typically used in markets with many small ...
• 15
  Retailer Channel

  • Most common when the retailer is large and can buy in ...
• 16
  Wholesaler Channels

  • Commonly used for low-cost items that are frequently ...
• 17
  Dual distribution (multiple distribution)

  • The use of two or more channels to distribute the same ...
• 18
  Strategic channel alliance

  • A cooperative agreement between business firms to use ...
• 19
  Supply Chain management

  • A management system that coordinates activities of the ...
• 20
  Intensive distribution

  • A form of distribution aimed at having a product ...
• 21
  Selective distribution

  • A form of distribution achieved by screening dealers to ...
• 22
  Exclusive distribution

  • A form of distribution that establishes one or a few ...
• 23
  Channel power

  • The capacity of a particular marketing channel member ...
• 24
  Channel control

  • A situation that occurs when one marketing channel ...
• 25
  Channel leader (channel captain)

  • A member of a marketing channel that exercises ...
• 26
  Channel conflict

  • A clash of goals and methods between distribution ...
• 27
  Horizontal conflict

  • A channel conflict that occurs among channel members on ...
• 28
  Vertical conflict

  • A channel conflict that occurs between different levels ...
• 29
  Channel partnering (channel cooperation)

  • The joint effect of all channel members to create a ...
• 30
  Logistical information system

  • Information technology that integrates and links all of ...
• 31
  Supply chain team

  • An entire group of individuals who orchestrate the ...
• 32
  Mass customization (build-to-order)

  • A production method whereby products are not made until ...
• 33
  Just-in-time production

  • A process that redefines and simplifies manufacturing ...
• 34
  Order processing systems

  • A system whereby orders are entered into the supply ...
• 35
  Electronic data interchange (EDI)

  • Information technology that replaces the paper ...
• 36
  Inventory control system

  • A method of developing and maintaining an adequate ...
• 37
  Materials requirement planning (MRP) (materials management)

  • An inventory control system that manages the ...
• 38
  Distribution resource planning (DRP)

  • An inventory control system that manages the ...
• 39
  Materials-handling system

  • A method of moving inventory into, within, and out of ...
• 40
  Outsourcing (contract logistics)

  • A manufacturer’s or supplier’s user of an ...
• 41
  Electronic distribution

  • A distribution technique that includes any kind of ...
• 42
  Service distributions focus on three main areas:

  • Minimizing wait times • Managing service ...