The Book
Information
Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shows precisely how his own venture, and a slew of others like Dell Computer, Burton Snowboards, Bose Corporation, Starbucks, and many lesser-known companies, ultimately managed to turn that nothing into something quite substantial. "Bootstrappers built this country, and they continue to make it great," he writes. "Virtually every business--from IBM to the local dry-cleaner--was bootstrapped, usually by people with far less smarts, less money, fewer connections, and less vision than you have right now." He elaborates on specific practices that he believes are critical to entrepreneurs who may have great ideas and boundless enthusiasm but lack the financial resources to launch their businesses in the traditional way. Writing in a clear and straightforward manner, he lays out Nine Magical Rules (such as "Find people who care about cash less than you do"), Ten Commandments (including "Don't forget where you came from"), and lots of other helpful tips. --Howard Rothman
Created by: Andreas on April 7th 2006, 16:03.
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How to learn? Repeat regularly.
Being studied by: savior1980, fdefilip, markust80, wesley, lernys and 1231 other persons.
Rating: 
Autor: Seth Godin
ISBN: 157410103X
Publication date: 1998-12
Edition: Paperback
Publisher: Upstart Pub Co
Number of Pages: 280
Reviews
Not a "How to start a business in 7 easy steps" book...
Read
I read this book a few years ago and once again I reread it recently (ok, some areas I grazed over but I reread most of it.) Not only does this book cover a wide variety of issues about starting a business on little money, it also provides you with examples of how other businesses started (including some of the big brands that exist today.) From stretching your existing cash to finding your niche, this book is not a black and white "how to start a business in x number of easy steps" but instead a book that can be applied to whatever business you want to start. Or if you have already started and want to go back over some of the fine points it can also be helpful.
all this book will do is change your life
Read
if you think you need a lot of money to start and run a successful business... you're wrong.
This book changed the way I look at business. And it worked. I'm making more money and having more fun. BUY IT! It works.
A classic.
Read
Again and again, I find myself going back to this book to find things I missed. Goden has produced a resource that's essential for anyone starting or running a small business. I really can't recommend it highly enough.
Bootstrapper gives this book the big thumbs up.
Read
As an experienced bootstrapper myself -- having tried it twice and failed, and then another twice and succeeded -- I give Godin's book a massive vote of confidence.
I had several jolts of recognition seeing things to avoid, and a whole lot of smiles at things I've been doing right in my latest venture. But more than that, I was given practical advice and strategies to use and use again.
It's clear that Godin knows what he's talking about, and the book offers clear and helpful advice, with templates for success (such as the employee handbook), and to-do lists that really do mean business.
I'm presently consulting the book for tips on getting my product ready to take to market.
I'm glad I bought the book, and I have strong suspicions that the naysayers among us are sour graping our good man Godin.
Blue skies love Roy
Another Big Let-down
Read
Fluff. Piffle. Regurgiation. How long did it take the author to "write" this tome? The answer is probably one evening. Don't waste your money.
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